"It's the exact same old tissue, honey, it doesn't make a difference, ok? It's still going to work the same way", my exasperated husband hissed into my ear as I got containers after cartons of some 'designer' tissue. DESIGNER TISSUE! Hah, can you even hear me say that? I can't think I really wrote 'designer tissue'. Yes, for a graphic designer and writer who understands all about the kind of effort one puts into packaging and branding items, I sure fell for it. All the hoopla. The shenanigans. The 'suck 'em in with excellent copy and fab color combo'. Hey, I am still a customer, remember that. I am entitled to succumb to nice packaging, I have a prevailing right to be human.
But they are so pretty ... the product packaging. I swear!
They have the 'nature lover' packaging, the 'fruity' product packaging, the 'female on the go' product packaging, and then they have the 'kids' packaging. I got 4 of each style packages and made a run for the counter with them with my yelling kids and exasperated husband running after me in slow motion.
Well, in this case, I was running for checkout with boxes of tissue paper with elegant packaging designs on them. I loved the product packaging creates so much, after utilizing up all the tissues in the boxes, I would cut out the designs and put it into my 'must keep for reference' clear folder. I don't keep a lot of things in there due to the fact that I am pretty selective about the designs that I like, however these product packaging styles made the cut.
You see, this is the kind of thing that happens when you put some effort into making your product packaging design. Yeah, we all have this in the back of our heads ... "Hey, it's PACKAGING! They're going to THROW the PACKAGING away.
The more effort you put into designing your packaging, more consumers will take an appearance and stop at your packaging or what's inside the packaging. Now, does it make sense for me to state now that when they stop and take notice of your product packaging, your chance of getting them to purchase your item increases?
And without an electrifying product packaging, customers are going to stroll past the heaps and heaps of other competitor products ... and yours ... without even understanding you're there! Your item is sitting there on a rack, for goodness sake, and the only weapon you have is to have a great ice packaging machine suppliers.
Think of it!
They have the 'nature enthusiast' product packaging, the 'fruity' packaging, industrial packaging boxes suppliers the 'lady on the go' product packaging, and then they have the 'kids' packaging. Well, in this case, I was running for checkout with boxes of tissue paper with elegant product packaging styles on them. I loved the packaging creates so much, after utilizing up all the tissues in the boxes, I would cut out the designs and put it into my 'needs to keep for referral' clear folder. I don't keep a lot of stuff in there since I am quite selective about the styles that I like, but these packaging styles made the cut. The more effort you put into creating your product packaging, more customers will take a look and stop at your product packaging or what's inside the packaging machine design.